Finally, an AI data analysis platform created by customer insight professionals, for customer insight professionals.
The True Stories platform establishes a new benchmark in AI analysis of qualitative market research data. Packed with 100+ marketing frameworks, consumer psychology insights, and behavioural science theories, it takes your analysis to another level, ensuring you squeeze every last drop of value from your precious data.
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While other AI tools do little more than summarise qualitative data and produce “AI slop”, our platform delivers true analysis that even the most experienced researcher would be proud of.
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AI-assisted analysis and automated reporting workflows allow you to create client-ready reports for any size of qual project within 1-2 hours (whether a handful of depth interviews or 100+ focus groups).
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Upload your qual transcripts in dozens of languages without the need to translate anything. Do all your analysis and reporting in English. Support your insights with customer verbatim in original language or translated into English (natively, within the platform).
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Analysis and repoting of qualitative project data typically takes days, if not weeks of human labour. The True Stories platform allows you to do this in 1-2 hours, freeing-up your team to work on other things.