Built for qual researchers, with love.
True Stories was born out of a love for the art and science of qualitative research – and launched in 2026 to pair the expertise of the researcher with capabilities only AI can bring.
Every design choice, every prompt, every framework, every output in True Stories has been shaped by someone who spent those years in the trenches of qualitative research – moderating, analysing, debriefing.
The first wave of AI tools treated that craft as a summarisation problem. We built True Stories out of respect for it: artificial intelligence shouldn't replace human intelligence – it should amplify it. Combine your insights, observations and hypotheses with AI analysis of the data, and you get something greater than the sum of the parts.
Think of it as a second brain – one that's read everything, remembers everything, and works alongside you at the pace of thought.
Technology serves the researcher, never the other way round. If it doesn't deepen the analysis, it doesn't ship.
Counting quotes tells you what people said. Psychology and behavioural science tell you why – and why they act differently.
Human intelligence plus AI analysis is greater than either alone. This is the design philosophy at the heart of our system.