AthenaMR - Customer Insight AI Platform
An AI Platform Built Specifically for Analysis of Market Research Data
AthenaMR is an AI platform created specifically for the purpose of analysing customer data- including qualitative interview transcripts, quantitative data tables, and written reports. Like all research tools, it requires skillful use and diligent oversight. It is not designed to generate “the answer” at the press of a button, rather it enables a single, highly skilled researcher to deliver work that would have previously taken an entire team of researchers.
Better. Faster. Cheaper.
Built using a combination of best-in-class large language models and enriched with specialised expertise in marketing strategy, brand positioning, consumer psychology, and behavioural science, AthenaMR enables a depth and breadth of analysis that was previously impossible. It’s capable of analysing customer insight data/ reports/ transcripts- faster, deeper, and for less money than a traditional, human-only approach.
Core Capabilities
Knowledge Synthesis: Unlocking Value
Transform your existing research into actionable wisdom. AthenaMR weaves together disparate threads from primary research, secondary market reports, interview transcripts, and quantitative data, creating a unified narrative that becomes your organisation's single source of truth.
Qualitative Analysis: Depth at Digital Speed
Experience the power of AI that thinks like a seasoned researcher. Whether processing a handful of interviews or hundreds, AthenaMR delivers nuanced analysis in hours rather than weeks, matching human insight quality while dramatically reducing the time and cost of reporting.
Trust & Security
Your data's sovereignty remains absolute. Your information is securely stored in isolation and is used solely for analysis of your project, before being permanently erased. There is no permeability between your data and the underlying LLMs that form part of the tech stack.
AthenaMR: Impact in Action.
AthenaMR doesn't just analyse data – it uncovers the human stories that drive business transformation. In an era where understanding customers is everything, we've created a customer insight AI that honours both technological possibility and human complexity.
Qualitative Interview Analysis
We used AthenaMR to analyse 80 depth interview transcripts (in 6 different languages), creating a needs-based customer typology and distilling insights that now drive our client’s pan-European strategy. Not only was the analysis deeper, but it cost a fraction of the time and money it would have taken a human-only team.
Pitch Support
A global ad agency secured a pivotal pitch by demonstrating deep category understanding through rapid analysis of discussion groups and community data. Not only were the AthenaMR outputs central to the pitch, but the AthenaMR methodology provided the “wow factor” that helped seal the deal.
Knowledge Synthesis
We used AthenaMR to help a global CPG company unlock new opportunities in the energy drinks category. The work involved a knowledge synthesis of existing research studies and secondary market reports. The findings have become central to their 2025 category strategy.
Innovation Sprint
We helped a client by using AthenaMR to map thousands of open-ended customer survey responses against a number of innovation opportunity spaces, catalysing their latest innovation sprint. This would have previously been unthinkable, without the help of AthenaMR.