True Stories AI - Customer Insight AI Platform
An AI Platform Built Specifically for Analysis of Market Research Data
True Stories AI is a sophisticated analysis and reporting platform designed to extract insights from customer data, including: usage & attitudes, brand perceptions, drivers, barriers, customer segments, and customer journeys. The system uses advanced vector search, bespoke data archaeology frameworks, and generative AI- to supercharge user queries and deliver profound customer insights. Automated reporting features then turn analysis sessions into client-ready documents within minutes..
Better. Faster. Cheaper.
Built using a combination of best-in-class AI models and enriched with specialised expertise in marketing strategy, brand positioning, consumer psychology, and behavioural science, True Stories AI enables a depth and breadth of analysis that was previously impossible. It’s capable of analysing customer insight data/ reports/ transcripts- faster, deeper, and for less money than a traditional, human-only approach.
Core Capabilities
Knowledge Synthesis: Unlocking Value
Transform your existing research into actionable wisdom. True Stories AI weaves together disparate threads from primary research, secondary market reports, interview transcripts, and quantitative data, creating a unified narrative that becomes your organisation's single source of truth.
Qualitative Analysis: Depth at Digital Speed
Experience the power of AI that thinks like a seasoned researcher. Whether processing a handful of interviews or hundreds, True Stories AI delivers nuanced analysis in hours rather than weeks, surpassing human insight quality while dramatically reducing the time and cost of reporting.
Trust & Security
Your data's sovereignty remains absolute. Your information is securely stored in isolation and is used solely for analysis of your project, before being permanently erased. There is no permeability between your data and the underlying LLMs that form part of the tech stack.
True Stories AI: Impact in Action.
True Stories AI doesn't just summarise data – it uncovers the human stories that drive business transformation. In an era where understanding customers is everything, we've created a customer insight AI that honours both technological possibility and human complexity.
Qualitative Interview Analysis
We used True Stories AI to analyse 80 depth interview transcripts (in 6 different languages), creating a needs-based customer typology and distilling insights that now drive our client’s pan-European strategy. Not only was the analysis deeper, but it cost a fraction of the time and money it would have taken a human-only team.
TMAPS TV & Video Content Analysis
TMAPS is a highly sophisticated content analysis framework that I have developed based on 25 years’ media research experience. It will transform your qualitative interview transcripts into the most detailed, actionable report imaginable. The end to-end-process, from uploading your documents to exporting the final report takes <30 minutes.
Knowledge Synthesis
We used True Stories AI to help a global CPG company unlock new opportunities in the energy drinks category. The work involved a knowledge synthesis of existing research studies and secondary market reports. The findings have become central to their 2025 category strategy.
Innovation Sprint
We helped a client by using True Stories AI to map thousands of open-ended customer survey responses against a number of innovation opportunity spaces, catalysing their latest innovation sprint. This would have previously been unthinkable, without the help of True Stories AI.